Privacy Policy
Last updated May 25, 2025
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INTRODUCTION
This Privacy Policy describes how SISQUEEN (collectively, "sisqueen" "thesisqueen", "we", "our", or "us") collects, uses, and shares information about you ("you", "your", or "user") when you use our website with a homepage located at "thesisqueen.com", together with all products and services we may offer from time to time via our website, or otherwise through your interactions with us (our website, products, and services, collectively, the "Services"). This Privacy Policy also describes your and our legal rights and responsibilities with respect to information which identifies you or which could be used to identify you such as your name and contact details, or your user account information, which we call personal information in the text below. SISQUEEN takes very seriously its responsibility to protect the safety and security of your personal information that we process and is committed to respecting your privacy rights.
Our Services are operated in the United States but can be accessed worldwide.
If you have questions about this Policy, please contact us at contact@thesisqueen.com
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TYPES OF PERSONAL INFORMATION WE COLLECT
We, and the vendors that perform services on our behalf, may collect, receive, and develop several different categories of personal information about you depending on the nature of your interactions with the Services. For example, we collect the following categories of personal information:
(1) Identifiers/Contact information:We may collect your name, postal address, zip or postal code, telephone number, email address, social media handles, or other information that may be used to contact you. If you create an account, we also collect your username and password.
(2) Purchase and Preference Information:We may collect your order history, such as what products you have purchased or browsed through our Services. We may also collect your product, shopping, and style preferences.
(3) Payment Information:We may collect billing information, such as your account number, credit card number, expiration date, verification number, and billing address if you make a purchase.
(4) Internet and Network Activity Information:We may collect your Internet Protocol ("IP") address when you access our Services. We also use tracking tools like cookies and pixels to passively collect information about how you interact with our websites and online content. This information may include device identifiers, the type of browser or operating system you use, the dates and times you accessed the Services, what areas of our Services you visit and for how long, what products or content you view and click on, what site you came from to get to us and what site you go to when you leave us, and your interactions with our digital ads and content on other sites. We may also embed technologies (which may include, for example, tags and pixels) in the emails and other communications we or our vendors send to you to help us understand how you interact with those messages, such as whether and when you opened a message or clicked on any content within the message. We may engage or otherwise allow other parties to also collect information on our Services in these ways.
(5) Location Information:We may passively collect information about your geolocation when you access our Services. We also collect information about your coarse location using your IP address.
(6) Demographic Information:We may collect demographic information, such as your age, date of birth, or gender.
(7) Visual/Audio Information:For example, we may record audio during customer service calls. We may also collect audio or visual information you post to our sites, like photos or videos.
(8) Sensitive Information:We may collect information that may be considered sensitive personal information under certain state or local laws. For example, we may collect information relating to your health, wellness, and/or physical activities. We may also collect your username and password for any account you create with us.
(9) Information You Submit or Post:We may collect information you post to our sites, including without limitation information about your fitness goals, fitness history, workout preferences, and associated photos or videos. We may also collect feedback and any other information you provide when you contact us or sign up for our services.
(10) Inferences:Using the other pieces of personal information collected about you, we draw inferences about you, reflecting what we believe to be your preferences, characteristics, predispositions, and attitudes.
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SOURCES OF PERSONAL INFORMATION
We and the vendors that perform services on our behalf may collect the above categories of personal information from various sources depending on the nature of your interactions with the Services. For example, we collect personal information from the following categories of sources:
(1) Directly from You:We collect information directly from you. For example, we collect information when you use our Services, shop in our stores, call us on the phone, create an online account, sign up to receive our emails, participate in a giveaway sweepstakes, contest, promotion or survey, communicate with us via third-party social media sites such as Facebook or Instagram, request customer support, or otherwise communicate with us.
(2) From Your Devices:We use technical tracking tools that work behind the scenes, like browser cookies and pixels, to automatically collect information from and about you and your devices. We collect this information when you interact with our websites, our ads, and our emails that we or our vendors send to you. We collect this information about users over time and across devices.
(3) From Third-party Service Providers:We may collect information about you from service providers we hire to work on our behalf, such as vendors that maintain our website, process payments, and send promotional emails on our behalf.
(4) From Other Third-parties, Including Our Marketing and Business Partners, and Social Media Platforms:We may collect or receive personal information from our business and marketing partners and social media platforms that give us information about you that they have collected either directly or indirectly from you.
(5) We Combine Information about You:We combine personal information collected offline and online, such as information collected about you when you participate in our community events. We also combine personal information collected across devices, such as computers and mobile devices. These actions allow us to understand your consumer preferences more holistically. We also combine your information with other consumers’ information to understand preferences and trends within your peer group over time.
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HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information to provide products and services and to support our business functions. For example, we may use this information for the following business and commercial purposes:
(1) Provide, Improve, and Develop SISQUEEN Website:* Provide the Services to you, including certain personalized services
* Process and fulfill your order, including by shipping products to you, or others you designate, and sending emails to you, or others you designate, to confirm your order status and shipment and to process merchandise returns
* Provide customer service
* Communicate with you and send you information by email, postal mail, telephone, text message, or other means about our products, services, contests, support messages, updates, security alerts, and account notifications
* Communicate with other persons using contact information you provide, such as when you designate another person as the recipient of a gift purchase
* Make your shopping experience easier, more personalized, more enjoyable and more efficient
* Address problems with and improve our products, brands, services and technologies, as well as develop new products and services
* Provide consistent, personalized services, including to personalize our advertising, marketing communications, shopping experiences and promotional offers
* Organize local community events, promotions
* Facilitate your ability to share information to social media
* Administer and fulfill our contests and other promotions
* Help us learn more about your shopping preferences or product preferences
* Fulfill a contract we have with you
* Operate, protect, improve, and optimize the Services, and personalize and customize your experience (such as automatically entering your saved shipping information). We may also personalize the Services using your search and booking history, your profile information and preferences, and other content you submit to the Services.
We process this information given our legitimate interest in improving the Services and our users' experience with it, and where it is necessary for the adequate performance of the contract with you.
(2) Protect the Integrity of our Services:
* Prevent, detect, mitigate and investigate fraud, security breaches and activities that are or potentially may be prohibited or illegal
* Conduct security investigations and risk assessments
* As we determine, in our sole discretion, to be required or appropriate to protect the
* As we determine, in our sole discretion, to be required or appropriate under applicable law, to respond to requests from government authorities and to comply with legal processes, investigations, regulatory or governmental enquiries or for
* Comply with our legal obligations
* Resolve any disputes with any of our users or shoppers and enforce our agreements with third parties
* Enforce our Terms of Use or other policies
We use your personal information in connection with automated decision making via our third-party service provider Shopify to protect our business from fraud during the checkout process. Shopify uses customers' personal information to block certain transactions that appear to be fraudulent through automated decision-making (you can review Shopify's Privacy Policy
We process this information given our legitimate interest in protecting the Services, to measure the adequate performance of our contract with you, and to comply with applicable laws.
(3) Provide, Personalize, Measure, and Improve Our Advertising and Marketing.
* Send you promotional messages we believe may be of interest to you, marketing, advertising, and other information that we believe may be of interest to you based on your preferences (including information about SISQUEEN or partner campaigns and services) and social media advertising through social media platforms, such as Facebook or Google).
* Personalize, measure, and improve our advertising.
* Administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by SISQUEEN or its third-party partners.
* Conduct profiling on your characteristics and preferences (based on the information you provide to us, your interactions with the Services, information obtained from third parties, and your search and booking history) to send you promotional messages, marketing, advertising and other information that we think may be of interest to you.
* We will process your personal information for the purposes listed in this section given our legitimate interest in undertaking marketing activities to offer you products or services that may be of your interest. You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications.
(4) Other Purposes.* With your consent
* When it is necessary to protect your vital interests or that of another person
* When it is necessary for the performance of a task carried out in the public interest
* When it is in our legitimate interests. Legitimate interests are our business or commercial reasons for using your data, such as (i) keeping our records up to date; (ii) providing the Services to you; (iii) maintaining or administering the Services; (iv) performing business analyses or for other internal purposes to improve the quality of our business and the Services we offer; (v) prevention of fraud and financial crime to protect the public; (vi) communicating with you concerning programs or services consistent with our obligations to provide those services or otherwise; and (vii) participating in litigation, investigations, regulatory or governmental enquiries or for other legal or regulatory purposes involving our customers who use or have used our Services or other third parties. We will not unfairly place our legitimate interests above what is best for you.
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HOW WE SHARE YOUR PERSONAL INFORMATION
We share your personal information with the following categories of third parties:
(1) Third-Party Service Providers.
We share your information with third-party service providers who we work with or who manage our customer information and perform services on our behalf, such as hosting our e-commerce platform, fulfilling promotions, processing online payments, providing and maintaining website features, sending communications and products to our customers, and conducting surveys. Our third-party service providers are only authorized to collect, use, and disclose your information to the extent necessary to allow the third-party service providers to perform the services they provide to us.
(2) Third Parties.
We may share your personal information when we partner with another company to offer or provide products, services, contests, or promotions to our customers.
(3) Social Sharing.
We may share your personal information in connection with your social sharing activity, such as if you log into your customer account from your social media account. By connecting your customer account and your social media account, you authorize us to share information with your social media account provider, and you understand that the use of the information we share will be governed by the social media site's privacy policy.
(4) Legal Requirements.
We may share your personal information if necessary or appropriate to comply with laws or regulations or in response to a valid subpoena, court order, legal processes, or government request, or to protect the operations, privacy, safety, property or rights of SISQUEEN and its affiliates or others, or if we determine, in our sole discretion, it is necessary to share such information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law or to protect the public
(5) Other Disclosures.
We may share your personal information with our legal, regulatory, audit, and other professional advisors. Those companies may use your personal information to assist us in our operations consistent with our legitimate business interests. We also may share personal information about you as described at the point of collection, as described elsewhere in this Privacy Policy, or otherwise where permitted or required by law or where SISQUEEN has a legitimate interest in doing so.
These third parties do not have any independent right to share your personal information. We will exercise reasonable measures to have the third parties to whom we disclose your personal information comply with applicable data protection laws.
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HOW LONG WE RETAIN YOUR PERSONAL INFORMATION
We will store your personal information for as long as is necessary to achieve the purposes for which it was collected, whether that is to provide services to you, for our own legitimate interests (described above), or to comply with our legal obligations. We may delete personal information in our discretion, so you should retain your own records, and not rely upon our storage of any personal information, content, or other data.
We will review the information we hold, and when there no longer is a legal or business need for us to hold it, we will either delete it securely or in some cases irreversibly anonymize it. When we delete any information, it will be deleted from our active databases but may remain in our archives.
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COOKIES AND TRACKING TECHNOLOGIES
Our Services, online advertisements, and emails use first and third-party "cookies", pixel tags, and other technologies to automatically collect information about you, such as browser type, pages viewed, links clicked, and other actions you take in connection with our Services, online advertisements, and emails. A cookie is data sent to your Internet browser from a Web server and stored directly on your computer hard drive. Cookies and similar technologies within a web browser allow us to collect and store data as you navigate our website. We use this information for various purposes, including to facilitate web page navigation, display information more effectively, personalize your online experience, to understand how our websites are used by users, market our products and services, measure the success of our marketing campaigns, and for security purposes.
Most web browsers are set up to accept cookies. You can adjust your browser settings to refuse all cookies or to inform you when a cookie is being placed on your hard drive. However, certain features of the Services may not work properly, and you may be required to re-enter certain information each time you use our website. For example, to use our shopping cart feature, you must have cookies enabled. For more information about cookies and how to disable them, please see our Cookie Policy.
Where we use Google Analytics, we have set up the service to anonymize your IP address as soon as data is received by the Analytics Collection Network, before any storage or processing takes place.
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TEXT MESSAGE/SMS CONSENT AND OPTOUT
We may send you text messages via an automated dialing system ("Text Messages") in a few instances.
When placing certain orders, you must provide your phone number and may receive text message alerts containing shipping information sent via our third-party shippers, including DHL Express, Door Dash, Uber Eats and other shipping providers that may be added from time to time (collectively, our "Carriers") using automated dialing systems ("Text Messages"). You agree that by providing your mobile phone number you expressly consent to receive automated Text Messages from the applicable Carrier to the mobile phone number provided. Message and data rates will apply, and you should check the rates of your mobile carrier. You can opt out from text marketing communications by following the opt-out instructions that will be sent to the SMS number used by the Carrier to contact you.
If you choose to sign up for our marketing Text Messages, we may send you periodic Text Messages about products we think you may be interested in or promotional offers available to you. Your consent is voluntary and is not required to complete any purchase. To opt out of receiving Text Messages, follow the opt-out instructions that will be sent to the SMS number used to contact you. Message and data rates will apply, and you should check the rates of your mobile carrier.We may share your mobile phone number with other service providers with whom we contract to assist us with the above activities, but we will not share your mobile phone number with third parties for their own purposes without your consent. You acknowledge that Text Messages are distributed via third-party mobile network providers and, therefore, we cannot control certain factors relating to message delivery. You acknowledge that, depending on the recipient's mobile carrier, it may not be possible to transmit the Text Message to the recipient successfully; nor is content available on all carriers. We do not claim or guarantee availability or performance of this service, including liability for transmission delays or message failures. SISQUEEN expressly disclaims any liability related to third-party carriers or service providers.
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USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS
If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.
We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.
You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e‑mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.
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HOW WE PROTECT YOUR PERSONAL INFORMATION
Unfortunately, the transmission of information via the Internet or e-mail is not completely secure. Although we will do our best to protect personal information that you submit to us, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. To prevent unauthorized access, maintain data accuracy, and facilitate the correct use of personal information obtained through our website, we have put in place appropriate physical, technical, and operational measures to safeguard and secure the personal information we collect online against unauthorized access, unlawful use, accidental loss, corruption, or destruction.
Electronic Notice in the event of a Security Breach: If we or a Recipient is required to provide notice of unauthorized access to or other invasion of certain security systems, we (or they) may do so when required (or voluntarily) by posting notice on our website or sending notice to any email address we have for you, in our (or their) good faith discretion.
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CHILDREN’S PRIVACY
We do not knowingly contact or collect information from persons under the age of 16. The Services are not intended for use by anyone under the age of 16. If you are a parent or a legal guardian and think your child under 16 has provided us with personal information, you can email us at contact@thesisqueen.com
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THIRD-PARTY SITES
Please note that our websites contain links to third-party websites that are not controlled or operated by SISQUEEN. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that SISQUEEN does not accept any responsibility or liability for these policies. Please review these policies before you disclose any personal data when visiting such third-party websites.
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YOUR CHOICES
(1) MARKETING COMMUNICATIONS
You may opt out of receiving promotional communications from us by following the instructions in those communications or by logging into your online account and changing your communications preferences. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
(2) MOBILE PUSH NOTIFICATIONS/ALERTSWith your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
(3) COOKIES AND SIMILAR TRACKING TECHNOLOGIESLike many websites, SISQUEEN uses cookies to analyze visits to our websites and emails and help us improve our website, services, and marketing campaigns. Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies. Please follow your browser’s process for doing so. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.
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YOUR RIGHTS
Applicable laws in the U.S. state where you reside may grant you some or all of the rights listed below (subject o all applicable limitations, exceptions, and exemptions. These rights are not absolute, and we may decline your request as permitted by law. You can ask to appeal any denial of your request in the same manner through which you may submit a request.
* Right to Confirm, Access and Portability. You may have right to confirm whether we process your Personal Data, access your Personal Data, and/or receive a copy of the Personal Data that we have collected about you.
* Right to Correct. You may have the right to correct inaccurate Personal Data that we have collected about you.
* Right to Delete. You may have the right to delete the Personal Data we have obtained about you or that you have provided to us with certain exceptions.
* Right to Opt-out of Tracking for Targeted Advertising Purposes. You may have the right to opt-out of certain tracking activities for targeted advertising purposes.
* Right to Opt-Out of the Sale of Personal Data. You may have the right to opt-out of our sale of your Personal Data to third parties.
* Right to Non-discrimination. You have the right to be free from discrimination due to your exercise of your rights under applicable law. We do not discriminate against users for exercising the rights granted to them under applicable law and that are applicable to our processing of your Personal Data.
You also have the right to submit a complaint about our processing of your Personal Data to the applicable government regulator or authority in the jurisdiction in which you are located (e.g., your state’s Attorney General).
Residents of Canada are permitted to request and obtain from us information respecting the existence, use, and disclosure of their Personal Data as well as access to that information (subject to certain exceptions pursuant to applicable laws). Without limiting the above, residents of Canada will, upon request:
* Right to Be Informed. You have the right be informed of whether we hold Personal Data about you.
* Right to Know About Third Parties. You have the right to be provided with an account of third parties to which we have disclosed your Personal Data.
* Right to Accuracy. You have the right to be able to challenge the accuracy and completeness of your Personal Data and have it amended as appropriate.
* Right to Know About Policies and Practices. You have the right to be provided with information about our policies and practices with respect to the management of Personal Data, including: the name or title, and address, of the person who is accountable for our privacy policies and practices; the means of gaining access to personal information; a description of the type of personal information held by us, including a general account of its use; a copy of any brochures or other information that explain our policies, standards, or codes; and what personal information is made available to related organizations. -
REVISIONS TO THIS PRIVACY POLICY
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we will provide you with additional notice (such as adding a statement to our websites’ homepages or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the privacy rights and choices available to you.
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CONTACT US
If you have questions or comments about this Policy, please contact us at contact@thesisqueen.com with “Privacy” in the subject line of your email. If you contact us after business hours, we will get back to you the following business day.
For more frequently asked questions, you can check the FAQs